Written on April 14, 2009 by Howard Newman

Lisa Alexander Joins iGreen Team as CSR Director

By martin cohn

“As Integrated Green Building Solution’s Director of Corporate Social Responsibility, Lisa Alexander will be developing and implementing programs for businesses in the greater New York City area.”

For Immediate Release:

United States of America (Press Release) March 29, 2009

Lisa Alexander, dubbed the “Queen of Green” by her colleagues in the energy efficiency and sustainability fields, is the newest member of Integrated Green Building Solutions. As Director of Corporate Social Responsibility (CSR), she will be developing and implementing programs for businesses in the greater New York City area.

Corporate Social Responsibility is a form of corporate self-regulation integrated into a business model. Through CSR, businesses assume responsibility for the impact of their activities on the environment, consumers, employees and the public. Essentially, CSR is the deliberate inclusion of public interest into corporate decision-making, and the honoring of a triple bottom line: People, Planet, Profit.
“My goal is to ramp up the CSR participation in this area,” said Alexander, a Leadership in Energy and Environmental Design (LEED) Accredited Professional.

“There are many corporations in the metropolitan area that are looking to get involved but don’t have the resources to dedicate staff to CSR. That’s where I come in. I can tailor a program to address their needs, help them get started and provide ongoing support.”
Integrated Green is a Natick, Massachusetts-headquartered firm that provides consulting services and economical solutions for sustainable building projects, including construction waste management, recycling, and “green” building operations.
“We’re extremely fortunate to have a person of Lisa’s background and expertise on our team,” said Steven Blum, president of Integrated Green. “For the past 20 years, she has dedicated her life to this type of work. Her passion for energy conservation, sustainability and all other facets of ‘green living’ is unmatched.”
The benefits of Corporate Social Responsibility, Alexander explained, go well beyond simply “doing the right thing.” CSR saves money as well as increasing the corporation’s profile to clients, customers and the general public.
“I wanted to get involved with Integrated Green because it’s one of the few companies doing this kind of work in the Northeast,” said Alexander. “There is great opportunity here in the New York area and I think businesses are ready to make this type of change.”
Prior to joining Integrated Green, Alexander ran her own company, Green Life, Inc., which focused on educating the public about healthier lives through everyday practical “green” living tips. She is a certified EcoBroker®, a member of the U.S. Green Building Council and a multi-media specialist who has spread the word through presentations, magazine articles and television appearances. In her quest to promote “green living,” Alexander has traveled throughout the United States and to Europe.
A former model and actress in New York City, Alexander produced, wrote and hosted her own television home improvement Show, “Room for Improvement,” which aired in the 1999-2000 season on broadcast and cable networks in Pennsylvania and New Jersey.
She now tackles the challenge of implementing major changes with businesses in the country’s second-largest city. “I really wanted to get into a larger market where I could make a bigger difference,” said Alexander. “Large corporations have the biggest carbon footprint and my job is to make them greener. I think they’re ready for it.”

For further information
Contact Martin Cohn at 617-962-3136.
Visit our website: http://www.integratedgreen.comimage006

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